Brand Values: 100-10-1

Reebok 

Reebok is a sports, fashion brand that would appeal to a more working class demographic as it is quite in budget in terms of the pricing range. The brand uses celebrity endorsements, the most recent one being Kendrick Lamar, promoting his new Reebok trainers and also promoting the brand - this synergy makes the brand identity more well-known and fits in with Dyer's line of appeal, elite people. It would also fit in with self importance and pride as when you wear a Reebok product, you would feel more self-worth; the consumer would potentially feel of a higher status. 

The brand is about making the individual feel more important.

Pride 

Lacoste 

Lacoste is a very upmarket brand that sells high-end clothing. In reference to Dyer's lines of appeal, Lacoste would fit in with luxurious lifestyles, due to the fact that their clothing is very expensive; it would also fit into successful careers as the conventional person who would purchase a Lacoste item would predominately be middle or even upper class, with a reasonably high earning career. People who wear the brand would conform to this and would be seen as quite luxurious individuals; wearing the green crocodile identifies you and makes you appear of a higher status than someone wearing Nike, for example.

The Lacoste brand is about luxurious lifestyles, style and status. 

Luxury

Maserati 

The Maserati brand's tagline is "luxury, sports and style cast in exclusive cars." The tagline itself conforms with Dyer's line of appeal, rich, luxurious lifestyles as you would aspire and desire having one of these cars. The logo is a trident, which makes the brand seem dominant and supreme, fitting in with self-importance and pride as the typical owner would be upper class due to the expense. Also it would fit in with dreams as it is a desirable brand, one that is for people with successful careers and are essentially rich because the brand is so elite and prestigious. 

The brand is about exclusiveness and being an elite individual.

Unique

McDonalds 

The McDonald's brand is one of the most well-known brands in the world, having an unbelievably recognisable brand identity. The fast food restaurant would fit into Dyer's line of appeal, happy families - everyone wants to belong to the McDonalds brand, everyone goes to McDonalds and there is a sense of community within as it does not discriminate against anyone, rich or poor, you can still go into McDonalds. It's a brand that brings people together and although it is unhealthy, it is still the world's largest burger chain. 

The brand is about togetherness and a sense of belonging.

Symbolic 

Cow & Gate 

The Cow & Gate brand appears as a very loving and nurturing brand and we see this through the two interlocking hearts as the logo - connoting mother and child perhaps. The brand identifies with a few of Dyer's lines of appeal; happy families as there is a sense of togetherness within the brand; childhood as in advertising they would use cute babies to tap into a mother's nurturing instincts and finally successful romance and love, the main associations that come with a baby is a successful romance, therefore this would create a sense of love. 

The brand is about childhood and the importance of family.

Family